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Anas Lahbabi
Head of Commercial
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TOURBA
Anas Lahbabi leads commercial at Tourba. Tourba develops large-scale regenerative agriculture projects across the Global South, using carbon revenues to drive the adoption of sustainable farming practices. Founded in 2022 by INNOVX, a Moroccan business builder, it partners with more than 40 000 farmers across over 330 000 hectares. Before joining Tourba, Anas held commercial roles at BeZero Carbon, the leading rating agency for carbon markets, and at eBay within the EMEA advertising division. He holds a Master in Management from HEC Paris and a Bachelor of Engineering from McGill University.
Sessions
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Tech-Enabled Regeneration: The Opportunity for Climate-Smart Agriculture08-Dec-2025Auditorium
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