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Agthia expands MENA presence with strategic investments amid shifting markets
The UAE-headquartered food and beverage giant Agthia Group is advancing its regional growth strategy with recent investments in Saudi Arabia and Egypt, while navigating economic shifts and evolving consumer demand, Chief Growth Officer Rafik Lawendy told Zawya Projects.
In July 2024, the ADX-listed company inaugurated a 90 million UAE dirhams ($24.5 million) protein facility in Saudi Arabia.
“This investment reinforces Agthia’s footprint in the GCC’s largest market, supporting the company’s commitment to localising production at competitive economics,” said Lawendy.
In Egypt, Agthia expanded its processing capabilities with a new IQF strawberry line, which became operational in early 2024.
“This facility plays a central role in our export-driven strategy, helping offset the impact of currency fluctuations by increasing sales to regional and global markets,” the Agthia executive said.
Last week, the Group announced the consolidation of an additional 10 percent stake in Abu Auf, a leading Egyptian healthy snacks and coffee brand, increasing its ownership to 80 percent.
“Egypt remains a strategic market due to its high demand for protein, coffee, and snacks, and its role as a cost-efficient manufacturing hub for exports," Lawendy said.
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